Not every feature added to an online store actually increases sales. These seven consistently do, based on what we've seen work across Nigerian e-commerce projects.
1. Fast Page Load Speed
Every extra second of load time increases the chance a visitor leaves before even seeing your products.
2. Multiple Payment Options
Supporting card, bank transfer and USSD (not just card) captures customers who don't have or don't trust using a debit card online.
3. Genuine Product Reviews
Social proof from real buyers is one of the strongest conversion drivers, especially for first-time visitors unfamiliar with your brand.
4. Clear Delivery Information
Visible delivery timelines and costs upfront, not hidden until checkout, prevent last-minute cart abandonment.
5. WhatsApp Support Button
A visible WhatsApp link lets hesitant buyers ask quick questions before committing to a purchase.
6. Simple, Few-Step Checkout
Every additional form field or step in checkout reduces completed purchases. Keep it as short as possible.
7. Mobile Optimisation
With most Nigerian shoppers on mobile, a store that isn't fully optimised for phones is losing the majority of potential sales.
Add These to Your Store
Contact MZ Technologies for an e-commerce audit and let's add whichever of these your store is missing.